I’m Simon McCullagh, the SEO consultant behind SEO Services NI. I’m based in Newry and I’ve spent the last 12 years helping businesses get found on Google, across agency, in-house and freelance roles.
When you work with SEO Services NI, you work with me. There’s no account manager relaying messages and no outsourced team. The person who audits your site is the person who fixes it and reports back to you.
What I’ve done
- Recovered traffic after Google core updates, with a 27% rebound.
- Produced content that brought in 300,000+ new organic users a month across the US, UK, Canada and Australia.
- Ranked 100+ commercial keywords in Google’s top 3 for small and medium-sized businesses.
- Run full technical site migrations and post-migration recovery for multiple client accounts.
- Managed SEO and product data for e-commerce catalogues of thousands of products, including Amazon, eBay and Etsy listings.
How I work
- Technical first. Audits, site structure, Core Web Vitals, schema and clean indexing, because content can’t rank on a site Google struggles to crawl.
- Content with a plan. Topic clusters and pillar pages built from real keyword and competitor data, not guesswork.
- Measured against your goals. GA4, Search Console and Looker Studio dashboards that show enquiries and revenue, not just rankings.
- Plain English. You’ll always know what I’m doing, why, and what it’s achieved.
AI-powered SEO, built in-house
I build my own AI SEO tools with Claude Code and n8n. In one e-commerce role they cut content-brief turnaround from 3 hours to 30 minutes, across 500+ products a week. My current suite covers:
- Topical authority mapping: turns keyword data into a full content strategy, site structure and briefs.
- Quick-wins reporting: finds your highest-opportunity Search Console queries and compares your pages against the top-ranking competitors.
- Content-gap articles: researched against what’s actually ranking, with a human review before anything is written.
- Content freshness: finds genuinely outdated pages and updates only what’s stale.
- AI visibility tracking: checks whether ChatGPT, Claude, Gemini and Perplexity recommend your business, and what to do if they don’t.
The result is agency-level output with a specialist’s attention, and every recommendation is checked by me before it reaches you.
Qualifications
- MSc Leadership for Sustainable Development and BSc Geography (2:1), Queen’s University Belfast
- Technical SEO, Information Architecture, On-Page Optimisation, Keyword Research & Analytics, Distilled U
- CIM Level 4 Award in Marketing · Deloitte Data Analytics Academy · Analysing & Visualising Data in Looker (Coursera)
- PRINCE2 Foundation · Certified Scrum Master
Let’s talk
If you’re a business in Newry or anywhere in Northern Ireland and you want more customers from search, get a free SEO website report or get in touch.
You can also find me on LinkedIn.