E-commerce sites can benefit greatly from effective search engine optimisation and an effective ecommerce SEO agency will provide significant return on investment for the client company.
SEO Services NI have provided e-commerce companies with huge increases in revenue with highly detailed and state of the art SEO techniques. If your business requires an effective SEO strategy then please contact us and we will provide you with a free quote.
We use a range of different techniques to assist e-commerce sites increase their user numbers and their sales. For example: On larger websites, the navigation system you use should not be the same on every single page of the site.
The navigation should change, depending on the page and its location on the site. I’m not suggesting every page on your website has a different navigation menu, but certainly, sections of your site could use their own custom menus.
The easiest way to think about this is with an example. Let’s say you have a health site and the visitor is on a page about osteoporosis. A menu that could help the visitor would contain links to other articles about osteoporosis or conditions that cause the disease.
You could still include a navigation “block” linking to the main areas within the site, but you’d also include more specific options for your visitor, related to the current article they are reading.
Let’s consider another example. If you had a travel site and a visitor was on a page talking about restaurants in Bali, it would make perfect sense to have navigation options that show other articles on Bali, maybe hotels, attractions, and surfing, etc.
For a third and final example, let’s say you have an e-commerce website that sells baby products. You might have a main site-wide menu that includes links to all of the main sections/categories on your site.
This might include things such as strollers, cots, car seats and so on. Now, if your visitor is browsing the section on strollers, a menu with links to 2-seat strollers, jogging strollers, double and triple strollers, etc., would be very helpful. Always think in terms of how your navigation can best serve your visitors as that will help to keep you focused when putting your site together.
This type of dynamic navigation is clearly easier and more practical to implement on larger sites.
However, if you have a small site with a site- wide menu, do look at your navigation and make sure your links are not keyword-focused, and that the navigation helps, and not hinders the visitor experience.
Let’s use a theoretical example of a pet website. It might have content written about:
- Fish
- Birds
- Dogs
- Reptiles
- Amphibians
- Cats
There should be a folder/directory on your server for each of these content areas, and all files need saving into their corresponding folders. You see how this physical organization would mirror the navigation system of your site.
The first thing for you to check is whether your content is properly organized. In other words, are the right files placed in the right folders on your server, that is, are all dog-related articles physically located inside the dog folder (aka a directory), cats in the cat folder, and so on?
If the dog section on the site grows, we’ll need to add to the structure of the folders/directories on our server. When the site gets bigger it’s time to re-organize our content, in the exact same way we did with the navigation system earlier.
For example, if your pet project was an informational site, you could add the following sub-folders under your “dog” folder on the server:
- Training
- Toys
- Beds
- Food & treats
Each of these sub-folders would then store the content related to those files. So for example, all articles on dog training would be located in the “/dogs/training/” sub-folder on your server.
If your site sold pets, perhaps a more logical way to organize the content would be to have sub-folders like:
- Alsatians
- Terriers
- Dalmatians
- Huskies
…And so on.
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