What is SEO (Search Engine Optimization)?

Search Engine Optimisation

A beginners Guide to SEO

Search engine optimization is the process of helping a website rank higher in the results of a search engine. The following is a beginners guide to SEO including a broad explanation of some of the basics that come into play when trying to achieve positive results on search engines.

Essentially, SEO is the sum of all the work necessary to produce a high volume of organic and referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website more popular.

SEO Company

Basically, it’s the act of optimizing or improving your website or blog so that it’s being shown in a higher result position from Search Engines indexing. The ultimate example is your website showing on first page or first result of Google based on the keyword that was searched.

SEO involves:

  • Keyword research
  • Content planning, development and production
  • Proper website architecture and development
  • Competitor analysis
  • Link building
  • Sitemap Creation
  • Images/Video optimization

On-Site SEO (a.k.a. On-Page SEO)

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On-site SEO fixes are essentially about sending positive signals to Google (and other search engines) that let them know your site is technically proficient and relevant to the search terms you are trying to rank for. This is largely because you are sending those signals to tell search engines that the page is good for users who are looking for a solution to their problem or query.

Off-Site SEO

Off—site SEO practices are generally related to positive signals you are sending to Google (and other search engines) to say that a page is relevaent to the search term you are trying to rank for. These signals take the form of backlinks from other websites to yours and social signals from sites like Facebook, Twitter and Instagram.  If a very popular website has a link on their page to your website it is a very positive signal to Google that your website is good and deserves to be ranked. Likewise if your Facebook post containing a link to a page gets a lot of social shares and likes then these are positive signals that users like your website.

The Objective of the guides on this website is to provide you  with information on basic and some more advanced techniques to increase your website’s/blog’s ranking, drawing maximum traffic from Search Engines such as Google, Yahoo, Bing and Duckduckgo. The guides on this website also provide SEO techniques for YouTube Videos.


By reading these guides, you will come to know how you can pursue good and effective SEO practices and techniques for your own website, and if you adopt them appropriately, you can improve your ranking in a short period of time. But if you don’t have the the time you can, of course, contact us to do it for you.