PPC is an acronym that stands for pay-per-click, a model for companies to market themselves on the internet using adverts that the company only pays for each time a potential customer clicks on the advertisement. For all intents and purposes it’s a way of buying traffic to your website and increasing business.
Search engine advertising is easily the most popular form of PPC and advertising on Google is easily the most popular form of search engine pay-per-click advertising in Europe and North America. It allows companies to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword or search term that is related to their business’s products or services. For example, you might wish to bid on ‘Estate Agents Belfast’ and, if you are the highest bidder at the time, your website will show up in the sponsored results at the top of page one of Google.
Why use PPC rather than Organic Seo ?
PPC is a useful tool for a business because earning organic visits to your website is a longer, slower process and can take up to six months to reap the benefits of the investment. Paid advertising is live on Google almost immediately and can yield results quickly. The negative side of pay-per-click is that it can be very competitive depending on the search term (what people type into google to find you) that you wish to use. If the search term you want to advertise for is very popular then PPC can be very expensive.
HOW WE WORK FOR YOU
First we analyse your website and find the best keywords to use for your Pay-Per-Click campaign
Then we set up your campaign by setting budgets and duration of the campaign we also determine which page of your site that we want potential visitors to land on – for example if you have an e-commerce site we will land clients on this section of your site or if you are a company that needs leads we will land clients on your lead form page and so fourth
Campaign Goes Live
Then we put your ad words campaign live here we micro-monitor your results and if necessary and within your budget we can tweak the keywords as we move through the duration of your campaign thus resulting in more sales or leads for your website.