Internet SEO Solutions

Internet SEO Solutions – A Web SEO Guide

There are many internet SEO solutions that are not related to things directly related to the website. Many factors are related to other websites and behaviour on search engines etc. See below for details on a  professional SEO guide.

1.Click Through Rates

Click-through Rates (CTR) SEO is not only about what we can do on a website to help it rank higher in the search engine results pages but also many other factors that influence a website’s performance. We have detailed some of the more important factors below.

As webmasters, we do have a certain level of control over Click-through Rates.Let’s say a web page ranks in position #5 for a search term, and searchers seem to like that listing because 15% of them click on that link. Usually, a page listed in position #5 would get around 5% of the clicks.

When Google sees more people than expected clicking that link, it may give the page a boost in the rankings. After all, it’s apparently what the searchers are looking for and therefore deserves a higher slot on the first page.

Marketing Keywords

Click-through Rates (CTR) SEO is not only about what we can do on a website to help it rank higher in the search engine results pages but also many other factors that influence a website’s performance. We have detailed some of the more important factors below.

As webmasters, we do have a certain level of control over Click-through Rates.Let’s say a web page ranks in position #5 for a search term, and searchers seem to like that listing because 15% of them click on that link. Usually, a page listed in position #5 would get around 5% of the clicks.

When Google sees more people than expected clicking that link, it may give the page a boost in the rankings. After all, it’s apparently what the searchers are looking for and therefore deserves a higher slot on the first page.

On the other side of the coin, imagine a spammer. This is an “official” term used by Google to describe someone trying to manipulate rankings for one of their web pages. Let’s suppose the spammer manages to bypass Google’s algorithm with a “loophole”, and ranks #1 for a search term. Remember, in position #1, a link typically gets 31% of the clicks. However, this #1 ranking page only gets 15% of clicks because searchers are not impressed with the link title or its description.

On top of that, 99% of people who do visit that link bounce right back to Google within 30 seconds or less, because it’s rubbish. Google now has clear user signals that the web page ranking #1 is not popular with searchers. Because of this, Google starts moving the page further down the rankings until it finally drops out of the top 10. It will continue to drop.Today, bad content will rarely get to the top of Google, and if it does, it won’t get to stay there for long.

2. Social Signals

Social Media Icons

Social signals like Tweets, Facebook shares, Pinterest pins, and so on, are clearly used as ranking factors in Google, though they are not major factors. Any boost that social signals might offer your site will be short- lived. This is because of the transient nature of “social buzz”.

For example, let’s say that a new piece of content goes viral and is shared around by thousands of people via social media channels. This is typically done within a relatively short space of time. Google will take notice of this because it realizes the content is something visitors want to see, so gives it a ranking boost. After the social interest peaks and the shares inevitably start to decline, so does the ranking boost in Google.

Social sharing is a great concept and should be encouraged on your site. Even so, don’t expect the backlinks created from social channels to give you a big or long-lasting ranking boost, because they won’t.

3. Backlinks

Keyword Groups

When “web page A” links to “web page B” on another site, page B gets a “backlink”. Google sees this as page A (on site 1) voting for page B (on site 2). The general idea is that the more backlinks (or “votes”) a page gets from other sites on the web, the more important or valuable it must be.

Today, and probably for the foreseeable future, backlinks remain one of the most important rankings factors in Google’s algorithm. However, more is not always better. Let me explain.

A web page that has dozens of links from authority sites like CNN, BBC, NY Times, etc., is clearly an important web page. After all, quality, authority sites like the ones above would hardly link to trash.

On the other hand, a page that has thousands of backlinks, but only from spammy or low-quality websites, is most probably not very important at all. Backlinks are a powerful indicator of a page’s value, but the quality and relevance of those backlinks is the most important factor, not the quantity.

High-quality links build authority and trust, low-quality links have the opposite effect. A site with hundreds or thousands of low-quality backlinks is helping Google to identify itself as a spammer.Google factors in the authority of each backlink. Backlinks from high quality “authority” web pages will count far more than backlinks from low- quality pages/sites.

Therefore, a page that gets relatively few high-quality backlinks will rank above a page that has a lot of low-quality backlinks. Google may even penalize a page (or site) for having too many poor- quality backlinks.